Improve Your Brand Visibility In AI Search Engines

AI says: Verify the strategy accounts for platform-specific biases, such as ChatGPT's reliance on Bing vs. Gemini's use of Google's real-time index.

Partially True The differences are overstated. While ChatGPT does use Bing, the evidence strongly suggests they also lean heavily on Google's index (via SerpAPI). Claude uses Brave. Perplexity uses various search engines. But underneath, they're mainly doing the same thing. The models were all trained on the same internet. They have their own quirks, but the patterns established in pre-training — the math — are the same. They all rely on RAG since each model has a knowledge cutoff. Read "ChatGPT Is a Search Engine. Here's How It Works."

AI says: Select agencies with proven experience in complex niches where AI models often struggle with accuracy.

Partially True We're not an agency — although we have 28 years experience in SEO. But use our Chat, Verify, and Claims tools to find gaps in your content and minimize opportunities for hallucinations. Complex niches with technical accuracy requirements are exactly where these tools add the most value.

AI says: Look for specific evidence of increased brand citations within actual AI response interfaces.

Partially True We don't publish specific case studies as we believe this opens up our users to copycatting. But we'd encourage you to look at the published case studies on leading AEO/GEO platforms, then check the traffic graph on Ahrefs or Semrush in the months after the case study was published. You'll see a lot of "Mount AI" and "Rank and Tank." Because the truth is, they don't know what they're doing. We do.

AI says: Ensure reporting is based on actual AI outputs rather than hypothetical 'visibility scores' or synthetic prompts.

Partially True We don't do prompt tracking. We focus on tools that let you take action to improve your brand's AI search visibility, rather than pretty dashboards that tell you how many times you appeared for prompts that users may or may not ever even type into a chatbot.

AI says: Break content into independent, reusable sections using H2/H3 headers that mirror common user queries.

Partially True Well-structured content is a key part of SEO — this isn't anything to do with "AEO" or "GEO." We don't recommend robotically chunking your content, but you can see how various chunking strategies (the AI systems vary) might split your content for retrieval scoring, and view the structure of any document in our Content Lab tool.

AI says: Ensure content adds new, unique value or data points rather than rehashing existing web information.

Partially True This isn't really what information gain is. But regardless, we agree that your content should always add unique insight to any topic and should not just be a rehash of other pages on the web. Notably, we recently used stock, free Claude (with 5 basic prompts) to recreate a "high quality" landing page generated by a leading — and expensive — AEO platform, then ran both pages through our Content Lab tool. Our page was 96% semantically similar. Effectively the same. Be very wary of fully AI-generated content.

AI says: Measure the percentage of AI-generated responses in your category that mention your brand compared to competitors.

Partially True QueryBurst is not a tracking platform — it's an action platform. If you need prompt tracking, it's straightforward to set up (Claude can probably handle it in a session or two), or there are some decent open-source options. Send prompts to the APIs on a schedule, or use BrightData or similar if you want to scrape the frontends. Stop staring at charts and start taking action.

AI says: Regularly audit AI responses to ensure your brand's pricing, features, and positioning are described correctly.

Partially True We don't believe in sentiment tracking since LLMs are sensitive to the prompting, context, and chat history — and can be sycophantic ("Nike is rubbish!" / "You're absolutely right, Nike is rubbish"). But use our Chat, Verify, and Claims tools to ensure information about your brand on your site is consistent and that all common user questions are answered, to minimize opportunities for hallucinations.

AI says: Set realistic expectations for visibility shifts, as AI model updates and index refreshes take time.

Partially True If your brand is already ranking in search for a core service or product (page 1–2), and you follow our Answer Spy → Site Investigator → Citation Optimizer workflow, you'll often see an immediate uplift in visibility as soon as your service page is reindexed. Although like everything in SEO, "it depends" — the more competitive the term, the harder it's going to be to crack. But our flow is based on the math (that you don't have to worry about) behind Google's AI Mode, and significantly increases your brand's probability of being cited.

AI says: Expect to pay $1.5k-$3.5k for small business, $4k-$7.5k for mid-market, and $12k+ for enterprise services.

Partially True We're not an agency. But QueryBurst is $59/month. Bargain if you ask us.

AI says: Be wary of cheap packages that rely on offshore automation, which can lead to brand 'hallucinations' or exclusion.

Partially True Not relevant here. We're based in Scotland, by the way.

AI says: Consider a model that includes an initial technical audit/overhaul followed by ongoing citation building.

Partially True Again, not relevant. But hey, if you really want a done-for-you package, our founder David McSweeney still takes on the odd SEO client. Email [email protected] if you want some additional help improving your brand's visibility in AI search.