Pricing
Start with the Answer Engine on its own, or get full platform access with Pro and above. Pro and above include every tool — no feature gates, no add-ons. Tiers are usage-based: pick the credit volume that fits how you work.
Starter gives you Answer Engine: personas, buyer journeys, and a fully inspectable retrieval pipeline. Ready for Site Intelligence, the AI Search Toolkit, and everything else? Pro unlocks the full workspace.
Need more messages mid-month? Buy a top-up any time — 500 for $99 or 1,000 for $149. No subscription change required.
What you get
Starter includes Answer Engine. Pro and above unlock everything — no exceptions, no “contact sales to unlock”.
Personas, multi-turn branching conversations, and a fully inspectable retrieval pipeline behind every answer.
Learn more →Crawl your site and extract the knowledge graph, entities, claims, topics, and link architecture that AI actually sees.
Learn more →Answer Spy, retrieval optimizer, content lab, AI content detection, agent discovery, and a whole lot more.
Learn more →Common questions
Starter gives you the Answer Engine on its own — personas, multi-turn branching conversations, and the full retrieval pipeline. It’s the best way to start if you want to focus on understanding how AI answers questions about your business.
Pro unlocks the full platform: Site Intelligence (knowledge graph, entities, claims, topic clustering), the AI Search Toolkit (Answer Spy, retrieval optimizer, content lab, link analysis, and more), plus a higher monthly credit allowance. If you already know you want the full workspace, start with Pro.
Each message you send in a conversation. That includes the initial question and every follow-up. The full pipeline behind each message — retrieval, grounding, knowledge graph extraction — is included at no extra cost. Branching a conversation doesn't cost extra either.
On Pro and above, they’re unlimited. Site Intelligence runs after every crawl, and every tool in the AI Search Toolkit is available with no per-use limits. The message credits only apply to Answer Engine conversations. Starter subscribers can upgrade to Pro at any time to unlock the full platform.
Everything else still works — Site Intelligence, the full Toolkit, all your data. You just can't send new Answer Engine messages until you buy a top-up or your next billing cycle starts. We don't hold your data hostage.
Not right now. Crawling, indexing, and embedding your site is genuinely expensive, so we can't offer it for free without drowning. But there's no lock-in — cancel anytime, no questions asked.
Yep. Upgrade or downgrade from your account settings whenever you like. Upgrades take effect immediately, downgrades apply at the next billing cycle.
We're working on it. If you manage multiple brands or need something custom, drop us a line at [email protected] and we'll figure it out.
No lock-in. Cancel anytime. Start with the Answer Engine for $49, or unlock the full platform from $149. Either way, you’ll know exactly what AI thinks of your website.