How to Query Google Search Console Data Using Natural Language

The Search Console Explorer in QueryBurst accepts questions in plain English — "which queries lost the most clicks last month?", "top pages by impressions on mobile" — queries GSC via an AI agent, and returns results as metrics cards, sortable tables, charts, and period comparisons. Use "Generate Full Report" to produce a summarised performance overview automatically. Use it instead of manually building reports with filters, date ranges, and dimensions.

How to Access Search Console Explorer in QueryBurst

Click Search Console in the sidebar. The page is available to Pro users with at least one Google Search Console property connected.

If no properties are connected, you'll be prompted to set one up from the Integrations page.

Understanding the Interface

Chat Interface

The main view is a conversational chat. Type a question about your search performance and the agent will:

  1. Determine which GSC property and date range to query
  2. Fetch the data from Google's API
  3. Return a structured response with the appropriate visualizations

Suggested queries appear on the welcome screen to help you get started:

  • "Show me top pages by clicks"
  • "Which queries gained the most impressions this month?"
  • "Compare last 28 days to the previous 28 days"
  • "How has my traffic trended over the last 6 months?"

After your first exchange, follow-up suggestions appear below the input — "Show queries for that page", "Compare to previous period", "Show me the trend over time" — and the agent maintains conversation history so follow-ups reference prior context.

Connected Properties

The welcome screen lists all connected GSC properties. The agent automatically selects the appropriate property based on your question, or you can specify one by name.

Response Blocks

Agent responses can include multiple rich block types:

Block TypeWhat It Shows
TextMarkdown-formatted analysis and commentary
MetricsSummary cards (clicks, impressions, CTR, avg position) with optional deltas
TableSortable, filterable data tables with pagination and drill-down filters (gainers/losers/new/lost)
ChartLine charts (date trends) or bar charts (top pages/queries)
ComparisonSide-by-side period comparison with per-metric deltas
ScatterScatter plots (e.g. position vs CTR, sized by clicks)
PiePie/donut charts for distribution breakdowns (devices, countries)
Area StackStacked area charts showing composition over time

Tables

Tables returned by the agent support:

  • Column sorting — Click any header to sort ascending or descending
  • Text filtering — Search within the dimension column (pages, queries, etc.)
  • Min clicks filter — Exclude low-traffic rows
  • Delta filters — In comparison tables, toggle between All / Losers / Gainers / New / Lost
  • Load more — Paginated loading for large result sets

Full Report

Click Generate Full Report on the welcome screen (or Full Report in the follow-up suggestions) to generate a comprehensive pre-built analysis.

The report covers:

SectionContent
OverviewSummary metrics for the last 28 days
Traffic Trends28-day and 6-month (weekly) trend charts
Period ComparisonLast 28 days vs previous 28 days with deltas
Top GainersPages and queries gaining the most clicks
Pages Losing TrafficPages with the biggest click drops
Impression DropsPages losing search visibility
Underperforming PagesHigh-impression, low-CTR opportunities
Country BreakdownTraffic by country with flags
Device SplitDesktop vs mobile vs tablet distribution

You can switch between properties, regenerate the report, and Print the result for sharing (the report is print-optimized with clean formatting).

Tips

  1. Be specific — "Show top 10 pages by clicks for the last 7 days" gives more useful results than "show pages"
  2. Use follow-ups — Ask "Show queries for that page" after seeing a top page to understand what drives its traffic
  3. Compare periods — Ask "Compare last 28 days to the previous 28 days" to spot trends
  4. Filter in tables — Use the built-in filter tools on large result tables to zero in on what matters
  5. Generate the full report when you want a comprehensive snapshot without asking individual questions
  6. Print the report to share with stakeholders who don't have access

Interpreting Results

Healthy Signs

  • Rising clicks and impressions — Growing visibility in search results
  • Improving CTR — Your listings are becoming more compelling
  • Improving positions — Rankings are moving up (lower numbers = better)
  • Diversified traffic sources — Multiple countries and devices contributing

Warning Signs

  • High impressions, low CTR — Pages appear in results but aren't getting clicked; titles and meta descriptions may need work
  • Declining positions — Rankings are slipping for important queries
  • Traffic concentrated on few pages — Most pages getting no organic traffic
  • Country or device skew — Missing opportunities in under-served segments