Structure View

The Structure view in QueryBurst displays any crawled page's heading tree exactly as search engines and AI crawlers parse it — H1 through H6 in a nested hierarchy. It flags skipped heading levels, missing H1 tags, and duplicate H1s automatically. Use it to validate that subtopic relationships are correctly expressed, that section-level answers are extractable by AI, and that the page is accessible to screen readers that depend on heading hierarchy for navigation.

QueryBurst Page Structure report

Why Heading Structure Matters

For Search Engines

  • Headings help search engines understand content hierarchy
  • The H1 signals the main topic of the page
  • Subheadings (H2-H6) establish topical relationships
  • AI systems use heading structure to parse document sections

For Accessibility

  • Screen readers use headings for navigation
  • Users can jump between sections using heading levels
  • Proper hierarchy ensures logical content flow

For User Experience

  • Headings create scannable content
  • Clear structure helps readers find information
  • Visual hierarchy guides attention

Understanding the Display

Heading Hierarchy

The tree view shows all headings in order with:

  • Level indicator (H1, H2, etc.) in monospace
  • Heading text - The actual heading content
  • Indentation - Visual nesting showing hierarchy
  • Warning icon - Issues with heading structure

Heading Issues

Common problems detected:

IssueDescriptionImpact
Skipped levelJumping from H2 to H4Breaks logical hierarchy
No H1Document starts with H2+Missing main topic signal
Multiple H1sMore than one H1Confuses main topic

Best Practices

Proper Heading Order

H1 - Page Title (one per page)
  H2 - Major Section
    H3 - Subsection
    H3 - Subsection
  H2 - Another Major Section
    H3 - Subsection
      H4 - Detail

Common Mistakes

❌ Don't skip heading levels (H2 → H4)
❌ Don't use headings for styling only
❌ Don't have multiple H1s on a page
❌ Don't start with H2 or lower

✅ Do have exactly one H1 per page
✅ Do follow sequential order (H1 → H2 → H3)
✅ Do use headings to outline content logically
✅ Do make headings descriptive of section content

Tips for AI Visibility

Why AI Cares About Structure

When AI systems process your content:

  1. They parse headings to understand document organization
  2. They use H1 to identify the main topic
  3. They group content under relevant headings
  4. They extract section summaries based on heading context

Optimizing for AI

  • Descriptive headings - Include key terms naturally
  • Logical grouping - Related content under appropriate headings
  • Complete sections - Each heading should introduce substantial content
  • Consistent depth - Don't over-nest (H5, H6 rarely needed)