Analysis Overview

The Analysis Overview, displayed at the top of the main analysis report, gives a quick, at-a-glance, summary of key performance metrics and recommendations.

The overview includes:

• Keyword Distribution: the totals for new, lost, and retained keywords between the two reporting periods
• Performance Metrics: totals and changes for clicks, impressions, CTR, and position between the two reporting periods. The mini charts give a quick visual overview of which way your site is trending.
• Top Action Items: a quick list of the pages which lost the most clicks between reporting periods.

Collapsing The Overview

To collapse the overview, just click on the header.