How to Query Your Own Website Content Using AI

Website Chat in QueryBurst lets you ask natural language questions and receive AI-generated answers sourced exclusively from the site's indexed content — with inline citations linking to source pages and expandable panels showing relevance scores for each retrieved chunk. Use it to test how AI interprets and synthesises site content, verify whether important questions are answerable from existing pages, and simulate what AI assistants do when they use the site as context.

How It Works

  1. Query Processing - Your question is optionally refined by an LLM to improve search accuracy
  2. Semantic Search - Relevant chunks are retrieved from your indexed content using embeddings
  3. Response Generation - AI synthesizes an answer using only your site's content as context
  4. Citation Linking - Sources are numbered and linked to the original pages

Understanding Citations

Inline Citations

Numbers like [1] or [2, 3] appear in the response text. Hover over any citation to see:

  • Page title - The source document
  • URL - Link to the original page
  • Snippet - The relevant text that informed the answer

Source Panel

Click "X sources" below any response to expand the full source list:

  • Relevance score - How closely the chunk matched your query
  • Show full context - View the complete chunk text

Query Tips

Good Questions

  • "What services do you offer?"
  • "How does your pricing work?"
  • "What is your return policy?"
  • "Tell me about your team's experience"

For Better Results

  • Be specific: "What are the shipping options for international orders?" vs "shipping"
  • Ask one thing at a time for focused answers
  • Use natural language rather than keywords

Query Refinement

The "Improve query with AI" option (enabled by default) rewrites your question to:

  • Expand abbreviations
  • Add relevant context
  • Improve search precision

Disable this for exact phrase searches or when you want literal matching.

Technical Notes

  • Responses are grounded only in your indexed content
  • If information isn't in your site, the AI will say so
  • Citations link to specific chunks, not just pages
  • Score values indicate semantic similarity (higher = more relevant)

Common Use Cases

Use CaseExample Question
Customer support"What's covered under warranty?"
Content audit"What do we say about accessibility?"
Fact-finding"When was the company founded?"
Consistency check"How do we describe our main product?"